Klout reportedly to be acquired by social marketing company Lithium Technologies
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.
Over the past few years, Lithium has acquired multiple social companies, including social content-filtering service Kelbi Technologies in 2009, Scout Labs back in 2010 for $20 million, and social customer care platform Social Dynamx in 2012. Adding an influence measurement into the mix could be an wanted feature for enterprise users.
Some may view this acquisition as a blessing for Klout, which has spent much of its company life defending itself from criticism that its influence score wasn’t relevant. However, it has been making strides to improve its service and last week rolled out a new version that shifts away from just displaying a score by encouraging users to post original content.
Photo credit: Arif Ali/AFP/Getty Images
Source: The Next Web